Now before you say anything, yes I know it’s been a while since I last wrote. Unfortunately, a little something called exams have kept me fairly occupied as of late, but I’m back now!
Recently I have been looking for a place to agist my future horse, which essentially means that I’ve been looking for a place for my horse to live with facilities for me to use. Now if there’s one thing to know about horse people, it’s that generally, they completely fail when it comes to having an online presence, which is the challenge I met when looking for agistment. That’s not to say that there aren’t some horsey people who know there way around the interwebs, but for the most part, you’re lucky to get a Dreamweaver constructed page last updated in 2007 with comic sans font.
The problem with such a lack of online presence is that a lot of the time people don’t know anything about your company and eliminate it as a prospect. Furthermore, this might carry certain negative connotations, as consumers tend to judge a company by its online personality. I know personally that my first feelings upon viewing a crappy website or abandoned Facebook page aren’t exactly positive.
Without contributing to and responding to the information found online about a particular firm, there is no way to influence it. This is not a particularly new concept, but it amazing the number of entities that have not yet understood this. In the case of a number of agistment companies that I have heard of, when I went online to find out a little more about them, I found no website or Facebook page and only the reports of dissatisfied customers who had taken to forums to voice their negative opinions. Needless to say, I discounted those places fairly quickly, despite the fact that they may be perfectly good facilities with 50 satisfied customers to 1 vocal dissatisfied customer. But alas, with no easy way of ascertaining as such, I will probably never know and find a perfectly good agistment place elsewhere. The only party losing here is the agistment business that has lost me as a customer for failing to have something as simple as a website or Facebook page.
Establishing a positive online presence can be challenging but it’s not impossible. Above all, it is becoming increasingly more important and should not be overlooked.